Download the 2011  - 50th Anniversary Toolkit
Download the 2011 - 50th Anniversary Toolkit (single page version)

July 2011

Dear Campaign Leaders,

The Combined Federal Campaign (CFC) Foundation is proud to present you with this CFC 50th Anniversary Toolkit. This product was developed in partnership among the U.S. Office of Personnel Management’s (OPM) Office of CFC Operations, the National CFC Committee, and Vanguard Communications to support your efforts at publicizing the great work done by Federal employees via their charity and volunteerism. Vanguard is helping the National Committee and OPM to cultivate media at the national level, while you use local communications channels to further advance the CFC message.

If you haven’t done much media in your campaign, the Toolkit gives you “how-to” resources to cover many outreach opportunities and provides a great way to prioritize and properly allocate resources. We realize that you cannot do everything; however, now is the perfect time for you to think about your message and the many ways it can be customized and disseminated for consumption during the fall 2011 campaign.

As the channels of communication continue to expand, remember to include social media outlets in your mix. While we recognize that many government agencies restrict personal use of these channels during the business day, Federal employees of all ages use these for personal communications. Plus, these Federal departments and agencies recognize the value of these channels and are using social media in appropriate ways to spread their messages to constituents.

Here’s what you need to do next: Work with your campaign team and the volunteers within Federal installations and offices to decide what messages will resonate in your market. Then focus on the dissemination of those messages through newspapers, Web sites—including video-sharing and social media sites—and other relevant channels.

We appreciate everything that you and your team are doing to make this 50th Anniversary campaign the most successful in CFC history.

With appreciation,

Kalman Stein
kal@earthshare.org
Chair, CFC Foundation
President & CEO, Earth Share